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Users will soon have a updated setting that enables them to reduce the volume of AI-made media appearing in their timelines. This initiative comes as the platform revealed that it currently hosts more than 1 thousand million AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the next few weeks before a global launch. This shift comes amid a rise in AI content, fueled by new video-generation tools.

The Broader AI Trend

Recent reports that almost 10% of the quickest rising content creators on a popular video site primarily display clips produced artificially. A large amount of this material is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is often nonsensical or bizarre.

Our research shows that numerous viewers like content made with AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the ability to adjust the amount of that, based on their own likes,” commented a platform representative.

Volume and Proportions

The service disclosed that there are currently 1.3 billion videos on its network labeled as artificially created. In total, over 100 mn media items are uploaded to the service every day, making clips made by AI a relatively small portion of its complete catalog.

Customizing Your Feed

Members will be capable of limit or boost the amount of artificial media they watch by accessing the “manage topic” setting in the platform and picking the AI content topic. Other topics that currently be modified under the setting include news, fashion, cosmetics, and movement.

Platform Guidelines

TikTok’s policies require creators to identify lifelike artificially created content, and it forbids dangerous AI impersonations of public figures or critical incidents. Any realistic AI video that is without a tag can be taken down under its user guidelines.

Additionally, the platform will now apply an AI-generated tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This measure is intended to help prevent users from seeking to evade the labeling process.

AI Literacy Programs

TikTok is furthermore launching a $2m awareness program for professionals and organizations to produce learning resources about ethical AI use. This initiative will benefit charitable organizations specializing in educating computer science.

Platform Protection

The platform has justified its moderation strategy, amid debate over intentions to make redundant a large number of review team members in Britain. It is planning to cut hundreds of positions in its trust and safety team in the UK capital, with trade unions and digital protection specialists voicing alarm that humans are being replaced by machine-led review.

A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content before it gets reviewed by humans. TikTok announced a notable drop in disturbing and violent content seen by safety staff over the past year due to intervention by its AI tools.

We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”